About Us
Who are we
We turn “I think” into “I know.”
In a sector defined by tight margins and tighter regulations, guessing is expensive. SharpMinds Intelligence exists to replace assumption with rigorous, independent evidence.
We are a specialist market intelligence agency for the built environment. We don’t believe in “one-size-fits-all” methodologies or generic data panels. We believe in getting our boots muddy (figuratively speaking) to find the specific, granular truth that helps manufacturers and investors de-risk their commercial strategy.
OUR VALUES
01. Evidence Over Opinion
In the boardroom, the loudest voice often wins. We change that. We bring the quiet, undeniable power of primary data to the table. If we can’t prove it, we don’t say it.
02. The Unvarnished Truth
Your internal teams might tell you what you want to hear. We tell you what you need to hear. Whether it’s a competitor undercutting you or a flaw in your customer service, we deliver the “Unfiltered Reality” required for growth.
03. Compliance by Design
We operate in a high-stakes industry. That’s why our agency processes are built on the foundations of the FSQS (Financial Services Qualification System and the MRS (Market Research Society) Code of Conduct. We treat your data with the same rigour as a bank handles capital.
OUR LEADERSHIP
Odin van Dueren
Managing Director
“Insight is useless if it doesn’t drive profit.”
Odin leads the commercial operations at SharpMinds. With a focus on client partnership and operational agility, he ensures that every research project is scoped correctly, delivered on time, and directly aligned with the client’s bottom line. He bridges the gap between the data we gather and the commercial decisions our clients need to make.
Priya van Dueren, MBA, MMRS
Head of Strategic Insight
“The quality of the decision depends on the quality of the data.”
Priya is our technical lead and an MRS-Certified analyst. She brings over a decade of high-level experience in the UK construction supply chain, specializing in quantitative analysis, value chain modelling, and regulatory compliance. She ensures that every project adheres to strict methodological standards, turning raw fieldwork into robust, board-ready intelligence.
Why Us!
Why choose an MRS Partner? SharpMinds Intelligence adheres to the strict Code of Conduct set out by the Market Research Society. This isn’t just a badge; it’s your guarantee of ethical data collection, respondent privacy, and analytical integrity.
Independent. Accredited. Market Reasrch Specialists.
Masters In Business Administration from Middlesex University Awarded with first Class Distinction, One of our exceptional students that have pushed boundaries of human knowledge.
— Middlesex University, London
Great working with her, very knowledgeable with strong business acumen, always focused on generating value for long term success.
— Natasha Jones, Energy One Retrofit
By Priya Bhardwaj 